An Incomplete Manifesto For Growth

1. Allow events to change you.You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
2. Forget about good.Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.
3. Go deep.The deeper you go the more likely you will discover something of value.
4. Capture accidents.The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
5. Study.A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
6. Drift.Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
7. Keep moving.The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.
8. Slow down.Desynchronize from standard time frames and surprising opportunities may present themselves.
9. Don’t be cool.Cool is conservative fear dressed in black. Free yourself from limits of this sort.
10. Collaborate.The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
11. ____________________.Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
12. Stay up late.Strange things happen when you’ve gone too far, been up too long, worked too hard, and you're separated from the rest of the world.
13. Repeat yourself.If you like it, do it again. If you don’t like it, do it again.
14. Don’t clean your desk.You might find something in the morning that you can’t see tonight.
15. Make new words.Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
16. Think with your mind.Forget technology. Creativity is not device-dependent.
17. Power to the people.Play can only happen when people feel they have control over their lives. We can't be free agents if we’re not free.

Extracts above is cut from the Incomplete Manifesto ,written in 1998 by Bruce Mau,exemplifying his beliefs, strategies and motivations.